3 qualities of authentic retail shoppers value most



It's a term that retailers are using increasingly to describe how they aim to be and communicate with customers.

It's also a word that customers use to describe their ideal retailer.

Shoppers' expectations have changed. It's no longer enough to just sell quality products to your core customers; the retail personality is important and extends to how shoppers relate to and interact with brands.

But what makes a brand authentic in shoppers’ minds?

Find out on the Retail Pro blog >

Innovating millennial loyalty >
Retail Pro ranked #1 POS for midmarket retail >
The rise of voice-enabled commerce in ubiquitous retail >
3 Ways to reinforce your brand’s authenticity this holiday season >
Brick and mortar’s latest AI experiment: Smart shopping carts >
Customer survey results can be misleading >
7 Ways to get your store tech and staff ready for the holiday rush with Retail Pro POS >
3 ways to invest more in shopper relationships with 160 characters or less >


Have Retail Pro functionality ideas? Share them!