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Retail’s Reinvention Story is Just Getting Started

 

We’ve all heard that retail is in trouble — even serious trouble, depending on who you listen to. It’s true that some large, well-known brands are facing challenging times, just as in every industry. But the narrative that retail is struggling — or even dying — is significantly overblown. 

Instead, the industry is adapting as retailers think strategically about how they can unify commerce.


Read this analysis of NRF’s vice president of research to see what’s really going on with the retail growth, jobs, and in-store vs e-commerce strife. 

 

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