We interviewed Shoe Station’s Randy Lambert, VP of Operations, and Chris Morton, head of IT, to hear how they use Retail Pro to optimize their operations and retail more efficiently.

Shoe Station is one of the nation's largest independent shoe retailers, with 21 large open-shelf shoe stores in five Southeastern states, plus an online store.

It was founded in 1984 by Terry S. Barkin and features a comprehensive e-commerce site, www.shoestation.com, and community partnerships with United Way of Southwest Alabama, Distinguished Young Women, and The University of South Alabama's Mitchell College of Business.

VP of Operations, Randy Lambert, comments, "I work on thinking through the operations and streamlining to create the smoothest process for our employees and customers. I've got 16-year-olds who have a lot of tasks to do – manning the POS, greeting customers, answering the phone, etc. I need our technology to simplify the job for them so they can do their work well and with less errors. I need them to be able to dedicate brain power to engaging customers rather than operations and figuring out technology."

Find out how Shoe Station uses unified data in Retail Pro to streamline processes and build customer-centric operations.

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