Pakistan Department Store Chase Up expands to new verticals, builds omnichannel connectivity with Retail Pro Prism


Chase Up was founded in 1984. Initially selling quality readymade garments at affordable prices under one roof, we have always focused on maximizing customer convenience. We firmly believe that fashion & style is achievable for all even when inexpensive.

Today, Chase Up is one of the largest department store chains in Pakistan with stores in Karachi, Multan, Faisalabad and Gujranwala. Chase Up offers a complete shopping experience with everything under one roof, from Grocery to Garments to Crockery and much more.

We offer Grocery delivery services from our website. Now we will also be offering a wide range of accessories and quality garments in contemporary styles for Ladies, Gents & Kids from [...] Now that we have deployed Retail Pro Prism, we expect to fuel our growth, both vertically as well as horizontally, at a much faster pace.

Already the experience of launching our new Pharmacy vertical has been smooth because Retail Pro caters to the market’s pharmacy scenarios and business processes. So we did not require any new development and minimized the learning curve.

- Mr. Syed Izhar ul Hassan, ChaseUp General Manager IT

Read the full case study on to hear about their growth, from technical to operational and inventory, and which aspects of Prism and different plugins have been most helpful.