We use Retail Pro Prism’s Send Sale capabilities. Send sale lets us make a sale for a product that’s at a different store location. That way, we make sure our customers get what they need each time they visit us, even if it’s from a different Inter Sport location, rather than going to our competitors. Our reports also show we have increased our sales between stores by using the Send Sale capabilities.

 - Mohamed Emad, IT Manager

Inter Sport Egypt’s IT Manager, Mohamed Emad, shares how the sporting goods retailer is building its retail operations on Retail Pro Prism.

Tell us about InterSport.

With retail sales of EUR 11.9 billion in 2019 and more than 5,500 affiliated stores in 43 countries, Inter Sport is one of the world’s leading sporting goods retailers. In December 2012, Inter Sport acquired the Athletic Streetstyle banner, The Athlete’s Foot, with around 560 stores in 30 countries and retail sales of 0.4 billion in 2019. In total, the INTERSPORT Group has a turnover of EUR 12.3 billion is represented in 57 countries on all five continents.

Each Inter Sport store is independently owned and run. With an understanding of our local customer and sports club like no other, we are able to provide the best advice, guidance and value for all of our services and products.


Read the full case study at retailpro.com